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When Robyn Exton first launched her dating and social network software for lesbians and bisexual ladies, deficiencies in money for advertising intended she’d head to nightclubs equipped with containers of spirits.
” In the beginning we’d head to nightclubs by having a container of sambuca within one hand, and tequila into the other, and encourage girls to download the app in substitution for a go,” claims the 29-year-old.
Then at UK lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing away from toilets that are portable out toilet paper with leaflets advertising the application.
It was back in 2013, and Ms Exton’s low priced, but revolutionary, approach to marketing quickly saw individual figures increase steadily, then traction that is further gaining to positive recommendations.
Started in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be into the thick associated with burgeoning myspace and facebook scene, the Her application now has several million feminine users all over the world.
Her was created from Ms Exton’s frustration with existing lesbian websites that are dating apps, which she did not think had Eastmeeteast review – is it really good | eastmeeteast.review been good enough. Continue reading “How Robyn Exton grew popular dating that is lesbian Her”